Marketing

How Master’s Students Choose Institutions: Research on International Student Segmentation

By Zhengrong Lu, Paul Schulmann – WES Research & Advisory Services DOWNLOAD REPORT ACCESS WEBINAR ARCHIVE     During the 2013/14 academic year, there were 181,371 international students pursuing master’s degrees in the U.S. This represents an increase of over


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Posted in Enrollment & Recruiting, Humanitarian Issues, Mobility Trends, Original Research, Strategic Internationalization

Student Segmentation for an Effective International Enrollment Strategy

By Rahul Choudaha – WES Research & Advisory Services, Li Chang – WES Research & Advisory Services, Paul Schulmann – WES Research & Advisory Services CLICK HERE TO DOWNLOAD THE FULL REPORT AND ACCESS ARCHIVED WEBINAR SERIES   According to


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Posted in Asia Pacific, Enrollment & Recruiting, Middle East, Strategic Internationalization

China and India: Understanding Market Characteristics for Online Recruitment

By Dr Rahul Choudaha, Associate Director of Development & Innovation, World Education Services In his Harvard Business Review article “China + India: The Power of Two”, Tarun Khanna (2007) highlighted the ascendancy of China and India. He states that in


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Posted in Asia Pacific, Enrollment & Recruiting, Mobility Trends, Strategic Internationalization