Lessons from the Field: Optimizing International Graduate Recruitment with Student Segmentation
In this age of an unpredictable global graduate market, how can your institution carry out an informed enrollment strategy?
Join WES staff as they address this question and more with admission officers from institutions with growing international student bodies. Based on a recent WES study of 3,000 prospective international students, the presenters will discuss segmentation as a tool to deepen understanding of international graduate students and their information-seeking behavior. This webinar will focus on how schools of engineering and business use data and segmentation to optimize the effectiveness of their outreach efforts.
- Understand the importance of student segmentation in international graduate recruitment & enrollment, especially in how different students search for information and what information they seek.
- Identify effective and targeted recruitment strategies that align with the needs of different student segments.
- Learn how research translates to practice from admissions officers of graduate programs with growing international student bodies and apply their successful recruitment strategies to your own.
Registration is limited to participants representing colleges or universities.
Ian Wright, Manager, WES Research & Advisory Services
Ian earned a master’s degree in education from Hunter College, and his bachelor’s degree from Cornell University, and previously served as director of international admissions at Long Island University’s C.W. Post campus. Ian is the primary liaison between the research and consulting team and university faculty and staff across the country and around the world.
Yoko Kono, Research Associate, WES Research & Advisory Services
Yoko earned a master’s degree in international comparative education from Stanford University, and a bachelor’s degree in social and behavioral sciences from Soka University of America.
Raymond Lutzky, Senior Director of Graduate Enrollment Management and Admissions, New York University Polytechnic School of Engineering
Prior to joining NYU, Ray was Associate Director of Admissions at Pace University’s New York City campus, where he managed transfer admissions and application evaluation for undergraduate study. He previously served as Associate Director of Enrollment at Rensselaer Polytechnic Institute, overseeing enrollment outreach for undergraduate and graduate admissions.
Maria Kast-Ondraczek, Associate Director of International Graduate Admissions, University of Tampa (Florida)
Maria has over 15 years of international marketing and recruitment experience with American as well as European universities. In her current role at UT, she oversees the enrollment of both domestic and international students for MS and MBA programs at Sykes College of Business. Her true passion is the international marketing and admissions strategy. Maria holds an MS in Marketing degree from UT and an MBA degree from Tallinn University of Technology in Estonia.
WES Research & Advisory Services offers research-based consulting solutions on student mobility, international enrollment, and transnational education.
See more at wes.org/RAS